In the middle of Europe, the middle of the the axes Paris-Prague and Hamburg-Milan, the worldwide unique museum for swimwear, called the BikiniARTmuseum, finds itself at the moment in process of construction along the A6 highway in Bad Rappenau, Germany. The 11 million € - project is scheduled to open its doors in late autumn 2019.
A unique collection of swimwear pieces ranging over 3 centuries from 1870 until nowadays has already been gathered and deals mainly with European, US- and South American culture. Furthermore, the new museum offers a wide range of creative diversity with its ART-section - paintings, sculptures and photography art from all over the world -, with socio-political topics - women needed to fight for their right to chose what to wear on the beach in every country for many decades against restrictions and discrimination -, with interesting multi-media-shows and regularly changing exhibitions.
The construction site beginning ceremony offered detailed first impressions. Going with the slogan “The BikiniARTmuseum grants first impressions”, two exhibitions - “1920ties swimwear fashion” and “pieces of art from all over the world” - were organised for the numerous guests and interested visitors and the internationally famous artist Ekaterina Moré performed a live art-project under open sky.
Eye-catchers were the “Likörelle” by Udo Lindenberg, fabricated specially for the BikiniARTmuseum, and, of course, two attractive young girls in complete 1920ties swimwear fashion.
Udo Lindenberg in the capital of swimwear
For the mayor of Bad Rappenau, Sebastian Frei, the project is a matter of heart. Bad Rappenau can now, facing its history as well as the new project, definitely call itself the swimwear capital. Two important swimwear brands, for instance, were born in town: Benger Ribana and Felina. This shows how much swimwear fashion history Bad Rappenau, which because of its bathing culture in the 1930ties was called “far from the ocean beach resort”, indeed, has.
The level of tolerance for the use of swimwear reflect deeply women’s position in society in respective times and countries. Swimwear history is full of scandals, interdictions, pleasure and aesthetics. The specifically for the museum created symbol shows a young lady from the 60ties in victory position with boxing gloves. She’s a symbol for the assertiveness necessary during the long process of standing up against the restrictions of the particular conservative societies, until women could finally wear what they wanted at the beach, at public swimming pools or lakes.
The new project’s protagonist, Alexander Ruscheinsky, says: “The conception of the BikiniARTmuseum is so much fun. We’re on post in Rio de Janeiro, Paris, London, Miami, LA for research, interviews and to complete our collection and we’re meeting awesome people, who in the meantime have all turned to fans and friends of our project. The site where the museum is to be built is fantastic. On half-way of the axe Paris-Prague, touching the metropolis areas of Stuttgart, Mannheim and Frankfurt and in the neighbourhood of people magnets such as the technology-museum, the swim-world, the Tripsdrill theme park, historic Heidelberg, Experimenta Heilbronn, Hockenheimring and much more.”