On the terrain of the Best Western Hotel in Bad Rappenau, linked to the highway A6, the foundation laying for a Hotel expansion and for the first swimwear museum world-wide, named “BikiniARTmuseum”, took place. The capital expenditure for the project goes up to about 11 million Euros.
Numerous visitors and invited guests gathering under the beautiful, “Bikini-blue” sky, got a first impression of this unique project of such high importance to the well-known bath- and cure city of Bad Rappenau.
One could tell the ones involved were quite proud. Finally, construction is starting. The project is hitting the home stretch and will cross the finish line in the second half of 2019. For Rappenau’s mayor, Sebastian Frei, the project is a matter of heart. Bad Rappenau can now, facing its history as well as the new project, definitely call itself the swimwear capital. Two important swimwear brands, for instance, were born in town: Benger Ribana and Felina. This shows how much swimwear fashion history Bad Rappenau, which because of its bathing culture in the 1930ties was called “far from the ocean beach resort”, indeed, has.
Maximilian Lang, COO of the future museum, says: Visitors can expect a lively museum with a variety of swimwear pieces from around 3 centuries. At the moment, the bikiniARTmuseum looks upon a highly representative collection of exquisite historical swimwear pieces from all over the world, covering every era of swimwear history with focus on Germany, the USA, Brazil, France and the UK.
Witnesses of those eras also constantly entered in contact with socio-political matters of their time. The level of tolerance for the use of swimwear reflect deeply women’s position in society in respective times and countries. Swimwear history is full of scandals, interdictions, pleasure and aesthetics. The specifically for the museum created symbol shows a young lady from the 60ties in victory position with boxing gloves. She’s a symbol for the assertiveness necessary during the long process of standing up against the restrictions of the particular conservative societies, until women could finally wear what they wanted at the beach.
Not only historic pieces of swimwear and documents await fututre visitors but also a diversified art collection - photographies, paintings and plastic art, focusing on beach and beach wear - from all over the world and by various artists, such as Udo Lindenberg, Ekaterina Moré, Gerard Mas or Gail Markiewicz.
Visitors of the bikiniARTmuseum can expect movement, music, vacation memories from past times and pure entertainment thanks to top-modern multimedia interactivity.
During the foundation laying ceremony, Ekaterina Moré finished decorating the first, 2 meters tall letter in the “ART”-sculpture project (“ART” as part of “bikiniARTmuseum”).
In addition, beach wear collector and co-worker of the bikiniARTmuseum, Jürgen Kraft from Usedom, Germany, brought not only his historic strandkorb to the ceremony, but also some historic east-sea items and historic swimwear pieces, which, at the ceremony, were presented by two models